GIVE YOUR TEAM THE TOOLS TO rise up from the day-to-day so they can add value

Are your CS, Sales or Account Management team's customer conversations really about the customer or prospect? Do these calls reveal unvarnished, real-world truths that help your company learn and grow? Or are they just check-the-box "feature-fests," narrowly focused on your product with little or no value to the customer?

RADICALLY AUTHENTIC DISCOVERY is the foundation for boosting CUSTOMER ACQUISITION & RETENTION

"Listening to customers" has become a cliche. Everyone thinks they listen. But to listen well, we have to get customers and prospects to open up more. That's where Radically Authentic Discovery (RAD) comes in. RAD is based on nearly 2,600 customer discovery conversations I've conducted with B2B decision-makers and features two unique components:
  • Disruptive, penetrating questions that give customers space to talk about what they're experts in: Their problems, priorities and perceptions (not your product!).
  • Techniques to "mute yourself" so you can listen between the lines and go where the customer or prospect wants to go. As a result you'll "hear" what's really important TO THEM.

HERE ARE A FEW SAMPLES OF WHAT I TEACH

in partnership with

in partnership with

in partnership with

 NOW, YOUR TEAM CAN LEARN RADICALLY AUTHENTIC DISCOVERY (RAD)

For the last two years, I've helped hundreds of customer success and sales folks adopt RAD, and I'd love to help your team reap the benefits of this unique approach. In my personalized professional development programs, your team will receive exclusive and actionable content not available from any other source, including:
  • ​The disruptive questions that yield candid responses and insights.
  • The importance of asking open-ended questions you don't know the answer to.
  • The right way to frame conversations, ask questions and follow up.
  • Tips on “listening between the lines” to maximize insights.
As part of the RAD training, I'll lead:
  • A 2-hour online workshop to introduce the RAD methodology and give the team a follow-up "homework" assignment: To have at least 3 strategic customer conversations in the following two weeks.
  • Weekly follow up session(s) where team members will take turns presenting the results of their "homework," to share how their conversations went and what they learned. These sessions are key to ensuring adoption and behavioral change.

Included in this program, I'll also:
  • Facilitate a discovery call with the program sponsor on team priorities, desired outcomes and ways to tune the program accordingly based on the challenges of your company and team.
  • Conduct and record a RAD conversation with one of your customers for demonstration purposes during the workshop. This real-world example drives home two important lessons for your team: First, customer's don't bite. They eagerly give expansive answers to even the most disruptive and penetrating questions that yield valuable information. Second, you can uncover important insights by "listening between the lines."

Last but not least, you'll also receive:
  • A worksheet for every team member to reinforce best practices and help develop their personal outreach plans.
  • Video recordings of all sessions for your training library.
  • Expert, follow up guidance and analysis, including additional role playing, troubleshooting, 1:1 feedback and/or other methods to ensure your team's Radically Authentic Discovery efforts are on track.​ 

GET BETTER INSIGHTS, DEEPER RELATIONSHIPS & RAPID resuls

"the best I've attended in a long, long time."

"I participate in a lot of webinars and roundtables, and this was the best one I've attended in a long, long time. So many customer conversation approaches are focused on the 'interviewing' company and stilted. I find Bob's method to be a gentler, more genuine way of having a conversation that will be enjoyable to all participants. A mandatory listen for my entire team."

- Chief Customer Officer, PE-Backed SaaS Company

more proof that curious companies win

which PROGRAM makes most sense for your team?

LEVEL 1

Personalized Workshop for up to 10 team members + 1 team homework SESSION.
(excludes recorded customer call)

$5,150.

LEVEL 2

Personalized Workshop for up to 10 team members + up to 3 team homework SESSIONS + CUSTOMIZED COACHING & Support

$8,950.

LEVEL 3

PERSONALIZED WORKSHOP for up to 15 team members + up to 5 team homework SESSIONS + CUSTOMIZED COACHING & SUPPORT

$14,250.

LEVEL 4

personalized WORKSHOP for up to 25 team members + up to 10 team homework SESSIONS + CUSTOMIZED COACHING & SUPPORT

$23,750.

or check out this starter option
(see speciaL price below)

2-HOUR INTERACTIVE workshop FOR an unlimited number of TEAM MEMBERS
was $3,450.
JUST ANNOUNCED:
"2022 Summer of Skills" Special Price:
​$2,250.

    pick the option that BEST suits your team

WHAT ABOUT BOB?
I've worked with hundreds of B2B tech and tech-enabled companies to help them understand and align with what customers actually need - not what we think or hope they need.
​
​My clients' success (and therefore mine) is based on a simple principle: Curious brands win. I work with executives and teams who want to learn what they don't already know, so they can increase customer acquisition and retention. To that end, I've conducted nearly 2,600+ in-depth interviews with B2B decision-makers to understand what the world looks like from their perspective.

BTW, you can learn about my journey here.

​I hope to speak with you soon.
Feel free to reach me at bob@chieflisteningofficers.com.