Why did thIS SaaS CEO/co-founder personally do a listening tour of his customers?

To...
​
1. Help guide product roadmap?
2. Prioritize & crystallize customer pain points?
3. Update company messaging?
4. Hone his already excellent customer discovery skills?

Actually all of the above.

Here's Taylor Stein, co-founder and co-CEO of fertility clinic SaaS leader EngagedMD, on his customer listening tour using some of my customer discovery questions and techniques.