Bob London - Radically Authentic Discovery - Training for Customer Success, Account Management & Sales

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9/19/2021

Why did thIS SaaS CEO/co-founder personally do a listening tour of his customers?

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To...
​
1. Help guide product roadmap?
2. Prioritize & crystallize customer pain points?
3. Update company messaging?
4. Hone his already excellent customer discovery skills?

Actually all of the above.

Here's Taylor Stein, co-founder and co-CEO of fertility clinic SaaS leader EngagedMD, on his customer listening tour using some of my customer discovery questions and techniques.

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