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I hear it from customer success leaders all the time: "We don't have a budget for training." Now there's good news for CS directors, VPs, SVPs and CCOs, who want to find a way to up-skill their teams with little or no budget. Just steal this email template. Subject: Idea for joint sales/CS training on customer discovery & listening
Hi, (name of sales leader)...hope you had a great weekend. I know we've talked before about the need to train our customer-facing teams (all of them!) on listening and discovery. On that note, one of my team members ran across some content I thought your team might find useful. It's a methodology called Radically Authentic Discovery, and the person who created it has done over 2.600 B2B customer discovery conversations. (See his cheat sheet here.) The core content is 16 prospect/customer questions I hadn't seen before, plus 12 deep listening techniques. Pretty bold stuff that I think both our teams could use. The author, Bob London, trains CS and sales teams to use this approach to have more strategic customer conversations - something we can all benefit from. Let me know if you're interesting in tapping your budget for something like this. Selfishly, we'd love to have our team attend. I also think having sales and CS in the same sessions will increase alignment between our teams. Of course, I'll happily contribute whatever I can from our (somewhat meager!) enablement budget. Let me know when you have a chance. Thanks, (your name)
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 And two more resources:
6/24/2022 Stats & tips for sales folks who are anxious about asking disruptive, open-ended questionsRead NowYou can read this content here:
https://www.strategiccustomerconvos.com/blog/some-sales-people-get-nervous-when-csms-ask-disruptive-questions 16 disruptive questions. 12 tips for "listening between the lines." All on one page. 
Strategic conversations are different than regular prospect and customer calls. So they need to be positioned accordingly. The document below helps you understand who to target and how to ask for the meeting.
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