GIVE YOUR TEAM THE TOOLS TO rise up from the day-to-day so they can add value

Are your CS, Sales or Account Management team's customer conversations really about the customer or prospect? Do these calls reveal unvarnished, real-world truths that help your company learn and grow? Or are they just check-the-box "feature-fests," narrowly focused on your product with little or no value to the customer?

THE RADICALLY AUTHENTIC DISCOVERY METHOD(TM) is the foundation for boosting CUSTOMER ACQUISITION & RETENTION

"Listening to customers" has become a cliche. Everyone thinks they listen. But to listen well, we have to get customers and prospects to open up more. That's where my Radically Authentic Discovery Method (or RAD) comes in. RAD is based on nearly 2,600 customer discovery conversations I've conducted with B2B decision-makers and features two unique components:
  • Disruptive, penetrating questions that give customers space to talk about what they're experts in: Their problems, priorities and perceptions (not your product!).
  • Techniques to "mute yourself" so you can listen between the lines and go where the customer or prospect wants to go. As a result you'll "hear" what's really important TO THEM.

HERE ARE A FEW SAMPLES OF WHAT I TEACH

in partnership with

in partnership with

in partnership with

GET BETTER INSIGHTS, DEEPER RELATIONSHIPS & RAPID resuls

"the best I've attended in a long, long time."

"I participate in a lot of webinars and roundtables, and this was the best one I've attended in a long, long time. So many customer conversation approaches are focused on the 'interviewing' company and stilted. I find Bob's method to be a gentler, more genuine way of having a conversation that will be enjoyable to all participants. A mandatory listen for my entire team."

- Chief Customer Officer, PE-Backed SaaS Company

more proof that curious companies win

WHAT ABOUT BOB?
I've worked with hundreds of B2B tech and tech-enabled companies to help them understand and align with what customers actually need - not what we think or hope they need.
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​My clients' success (and therefore mine) is based on a simple principle: Curious brands win. I work with executives and teams who want to learn what they don't already know, so they can increase customer acquisition and retention. To that end, I've conducted nearly 2,600+ in-depth interviews with B2B decision-makers to understand what the world looks like from their perspective.

BTW, you can learn about my journey here.

​I hope to speak with you soon.
Feel free to reach me at bob@chieflisteningofficers.com.