If you want to get customers' and prospects' attention, start listening.
That’s the powerful and unmistakeable message I can share with your leadership and go-to-market teams to help drive customer acquisition and retention.
Here are three quick examples of the insights I'll deliver:
Listening well doesn't always come naturally (humans hear 4X faster than people speak), but there are several ways to slow down your brain, including starting each call with a "quiet mind," and simply going on mute.
Discovery isn't just asking questions to get the answers you want; it means being authentically curious about the prospect's bigger picture goals.
Customers open up more when we ask questions that fire their synapses - I call them disruptive questions. For example, "If I could be a fly on the wall in your board or executive leadership meeting, what's the biggest priority or challenge you think I'd hear them talking about?"
Your teams will walk away understanding how to have more strategic, revealing conversations with customers and prospects, including a series of disruptive questions and deep listening techniques. They'll be able to use these tools and resources to drive customer transparency, insights and revenue.
Interested in a keynote, workshop or webinar? Just email me any time at email@example.com or fill out the form below, and I'll get back to you no later than the next business day.