Why LEARNING the UBR is more important today than ever before

Your customer's world has undoubtedly changed. Company priorities and challenges have shifted - often dramatically.

So, you need the tools to uncover what your customer is facing TODAY. How do they define value NOW vs. 90 days ago? And only once you understand this can you align the value of your solution with their top business drivers.

That's where my UBR training comes in. Get all the skills, insights and resources you need to drive transparency, insights and revenue based on your customer's new real-world priorities.
Bob London created The UBR training based on 2,600+ customer discovery conversations.
Here's what a CS leader at one of the world's largest software companies said about his team's UBR Training:
My exclusive UBR Training Program includes everything you and your team need in a simple, all-inclusive, fixed price: 
Oops...that's the retail price! Due to constricting budgets, I've reduced the price to just:
​
Your price is just $1,999
For an unlimited number of your team members.

The UBr program is absolutely stuffed with exclusive insights, tools, templates and other resources:
UBR Training Class
​
- Virtual, 55-minute immersion session
- Introduce Radically Authentic Discovery techniques & tools
- For unlimited team members (during January 2023 only)
- Recorded for your future use
+
14-Page Team Toolkit
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- UBR cheat sheet
- UBR action plan template, "fast start" tips & FAQs
- 16 disruptive questions & 12 deep listening techniques
- Email & talk track templates
- Recording of UBR presentation
+
9-Page Leader Toolkit

- UBR program checklist / guide
- Pre- and post-session email templates to update your team
- Tips to ensure and track adoption plus measure results
- Unlimited email and text check-in's with Bob London for 30 days

all that for ONLY... 

$1,999.00 USD

​if you book online and pay by credit card by COB april 18, 2023

(IMPORTANT: After February, the price will increase at least 25% from the above fee.)


next step:
to get started, all you have to do is pick a time below

Can't use a credit card? No problem.
​For $2,499.00, you can book here, and I'll send you the SOW and invoice. 

what customer-facing leaders have to say

What about bob (london)?

I teach customer success, account management and sales teams how to have more strategic, revealing customer conversations that drive transparency, insights and revenue.

​Over the course of conducting more than 2,600 customer discovery conversations with B2B decision-makers, I developed a series of bold, disruptive questions and deep listening techniques - called Radically Authentic Discovery - that get customers and prospects to open up about what’s important TO THEM.

I was named a 2022 Top 25 Customer Success Influencer by SuccessCoaching and am also an Entrepreneur in Residence at the University of Maryland’s Dingman Center for Entrepreneurship; a board member of Mindshare, one of the country’s leading organizations for tech CEOs and founders; and an active member of Gain Grow Retain, a leading customer success community. My clients have been honored more than 30 times on Inc. Magazine's list of 5000 Fastest-Growing Private US companies.

I'm a regular and passionate writer and speaker on the topic of listening to customers, and his work and writing have been featured in the Wall Street Journal, The Washington Post, Forbes, the Miami Herald, USA Today, Inc. Magazine and The Washington Business Journal.